A Study of RetroRaunch

A look at the media content of RetroRaunch presents us with an niche in the internet pornography market. The site contains images of women in "retro," naturalistic pornographic style. The text on the site claims that these women are more real, how they were back in the 40's-60's. The imagery mimics black and white photography, which brings to mind the idea that these pornographic images are artistic rather than images made for pure pleasure. The media grammar tries to reveal a darker side to a time stereotyped as safe and less sexually promiscuous. However this darker side is not vulgar and offensive, but rather alluring and secretive. The use of a webpage allows this site to be a paid service; however, it also allows for a sneak preview of the site which is the hook which entices the user to make the purchase of a subscription. The site also plays on the institutional moral ideals of pornography by allowing "Miss Lacey, (history teacher by day, nasty girl by night!) [to] take you through the full range of what we have to offer (and strip down to the naked truth while she's at it)." Here the writer of the text is playing with what is institutionally acceptable (a history teacher) and what is culturally acceptable in pornography culture (nasty girl).